All About Diamonds

Diamond Education Diamonds are among the most prized substances on earth. Their incomparable brilliance, elegance, durability and mystery have captivated our imagination for thousands of years. Considering the endless lore and mystique behind this regal stone, it's no wonder that it has come to symbolize the ultimate gift of love and romance.

Not only is a diamond the overwhelming choice for prospective brides and grooms selecting an engagement ring, but the gem is also the birthstone for April. And diamonds are the recommended gift for couples celebrating their 10th, 60th and 75th wedding anniversaries.

Our Diamond Primer

The Diamond
Diamond Cut
Evaluating a Diamond's Cut
Diamond Clarity
Diamond Color
Diamond Carat Weight
Available Stone Shapes
Available Stone Settings
Care of Your Diamond
Certifications, Appraisals and Insurance
Evaluating A Diamond For Brilliance
Journey of a Diamond (From Mine to Retail)

See Diamond Jewelry

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